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The Hermes (pronounced “air mess”) design empire began as a simple saddlery in Paris. Popular throughout the early 1800s for their fine saddles and halters, they quickly developed a reputation for excellence and success that made them renowned worldwide. Their designer Hermes handbags escorted the company into the 21st century, while retaining the timeless and classic appreciation for Old-world charm.
Hermes opened his shop in 1837, but didn’t stay in one place very long. After making a name for himself at the Paris Exposition in 1855, he repeated the First in Class win at the 1867 Exposition Universelle. Because his harnesses and dressings were in such high demand, coronations were rescheduled in order to await an original Hermes accessory.
In 1880, Charles-Emile Hermes took over for his father and moved the shop. The business made a move into retail at this time, and Hermes began providing accessories to the world’s most elite customers. It was not unusual to ship Hermes products to North Africa, Asia, Russia, the Americas, and all over Europe. During this time, the precursor to the first Hermes handbag was designed, but this one was intended to allow a rider to carry his saddle with him.
After bringing up his sons in the business, Charles-Emile retired and turned the company over to them in 1914. The name of the company changed under new management, to Hermes Freres, and 80 craftsmen were employed at that time. Emile-Maurice obtained the sole rights to use zippers in the design of his leather goods, and Hermes released the fist zippered article of clothing — a golf jacket, designed for the Prince of Wales. The Hermes handbag made its first appearance in Paris in 1929, after Emile-Maurice created one for his wife, who had not been able to find anything to her liking.
Some of the most recognized Hermes designs were born in the 1930s. A leather handbag was released in 1935, which would later become the famous Kelly Bag. Hermes carre (scarves) hit the fashion world in 1937, and were available in over 200,000 color variations. The entrance to the American market also marked the company’s 100th anniversary.
In 1951, Robert Dumas-Hermes succeeded Emile-Maurice. Although a relative only by marriage, Dumas-Hermes possessed the passion for fashion that marked the Hermes brand. He brought the duc carriage and horse logo on board, as well as the well-known orange Hermes boxes. Using an opportunity based on a photo in Life magazine, Dumas-Hermes proved his marketing ability early on. A young Grace Kelly, new princess of Monaco, was shot carrying the Hermes purse, and the purse would later be dubbed the Kelly Bag.
In 1970, the company changed hands yet again when Jean Louis Dumas-Hermes took over from his father. The younger man had visions of updating the traditional Hermes name to create modern clothing and accessories for the younger set. With a focus in advertising, the Hermes house of design was strengthened by the young owner’s approach to excellence. By this time, women were adorned in Hermes jewelry, their heads and necks graced by the scarf collection, and many sported Kelly Bags on their arms. The clothing and accessories bespoke class, privilege, and luxury.
Some of the most recognized women in the world own Hermes handbags. From Paris Hilton to the Duchess of Windsor, Madonna to Nicole Kidman, Hermes purses are often spotted throughout Hollywood and in royal circles. Below are just a few of the more popular Hermes bags:
• The Birkin: Named for Jane Birkin, this simple, sensible bag has a place in every woman’s closet. The uncomplicated design incorporates sturdy, double straps. The “envelope” style bag is closed with a brass clasp.
• The Trim shoulder bag: Made popular by former first lady Jacqueline Bouvie Onassis, this Hermes handbag boasts elegance in design. Understated, with a single strap, the purse closes with a dainty chain on the clasp.
• The Constance shoulder bag: Similar to the Constance clutch, the purse version varies only slightly. Double shoulder straps carry the bag, and a large H clasp adorns the front.
• The Kelly Bag: The style of the original Hermes handbag hasn’t changed much in half a century. Made from alligator, crocodile, ostrich-skin, and other natural leathers, it comes with a metal-tipped clasp that is small enough for a tiny padlock. The key to the lock can be easily hidden among the leather tassels attached to the handles.
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Beginning as a saddlery, the Hermes (pronounced “air mess”) family quickly established a reputation for excellence and success worldwide. Popular in the 1800s for their fine saddles and halters, Hermes is today a renowned fashion house. Their designer Hermes handbags and other accessories have moved the company into the 21st century, while continuing to retain their Old-world charm and presence.
Shortly after Hermes opened shop in 1837, the house was already forging a stable spot in the fashion industry. At the 1855 Paris Exposition, Hermes earned the first in class award, and went on to win the First Class Medal of the Exposition Universelle in 1867. Coronations were often rescheduled or put off while Hermes completed the fine harnesses and dressings.
Charles-Emile Hermes took over from his father around 1880 and moved the shop. During this time, he launched the business into retail and the Hermes Company began to provide accessories to the elite clients of North Africa, the Americas, Russia, Asia, and Europe. The creation of a bag used to carry a rider’s saddle was the first nod to what would later become the first Hermes handbag.
Charles-Emile worked hard to bring his sons up in the business, and in 1914 he retired and turned over control of the company to them. They changed the name of the company to Hermes Freres and employed 80 craftsmen. Obtaining sole rights to use the zipper in their leather goods, Emile-Maurice added a line of leather garments to the family business. The zippered golf jacket, designed for the Prince of Wales, was the first item released. Having an eye toward the future, and a somewhat demanding wife at home, Emile-Maurice produced the first Hermes purse, and a women’s couture collection followed shortly thereafter, previewing in Paris in 1929.
The 1930s produced some of the most recognized Hermes looks. A leather Hermes handbag, Sac a depeches, was released in 1935, and would later be renamed the Kelly Bag. In 1937, the Hermes carre (scarves) debuted on the Parisian market and were wildly popular with their dramatic, multi-colored effect. Hermes also celebrated the 100th anniversary of the company, and made their entrance into the American market by way of Neiman Marcus New York.
When Emile-Maurice died in 1951, he was succeeded by Robert Dumas-Hermes, who was only related to the family by marriage. Dumas-Hermes was responsible for the introduction of the duc carriage and horse logo, as well as the popular orange Hermes boxes. A savvy marketer, he used a photo of the new princess of Monaco as an opportunity to rename the Hermes purse, and the popularity of the Kelly Bag caught on like wildfire. The photograph of the new princess appeared in Life Magazine, and the Hermes name reached renowned status by the 1950s.
Changing hands yet again in 1970, the company presented a younger face to the world. Jean-Louis Dumas-Hermes, the new owner, had a penchant for advertising, and managed to make the understated Hermes name relevant to contemporary consumers. The fashion house was strengthened by his experience and his fresh approach to excellence. Many women were carrying the Kelly Bag and the Constance clutch. They covered their heads with Hermes scarves, accessorized with the jewelry line, and dressed in the cashmere clothing for added style, luxury, and class.
Many of the most recognized women in the world carry Hermes handbags. Among them are Paris Hilton, Nicole Kidman, The Duchess of Windsor, and Madonna. Below you will find simple descriptions of the more popular purses:
• The Constance shoulder bag: Simply designed, the Hermes purse varies only slightly from the Constance clutch. A large H clasp closes the inside, and comfortable, double shoulder straps provide an easy carry.
• The Birkin: This Hermes handbag also offers a simple clasp for its “envelope” style opening, and double straps. The bag was named after Jane Birkin.
• The Kelly Bag: This was the original Hermes handbag, and not much has changed in over fifty years. The Kelly Bag is made from crocodile, alligator, ostrich-skin, or other natural leathers. A tiny padlock can fit through the metal-tipped clasp, and the key to the lock is easily hidden in the leather around the handles.
• The Trim shoulder bag: Former first lady Jacqueline Bouvie Onassis made this one popular, and it continues to be an elegant favorite among women. A single strap carries the bag, and a simple, dainty chain clasp closes the latch.
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If you ask today’s high-style men and women to identify one brand that exemplifies prestige, most will answer “Louis Vuitton”. Indeed, Louis Vuitton handbags have long embodied class and distinction. From celebrities to socialites to big-city professionals, hundreds of fashion-conscious consumers willingly fork over high prices for these luxury leather goods.
What is it about a Louis Vuitton purse that serves as an unmistakable status symbol? What sets these accessories apart from ordinary versions?
Many would answer that it’s the company’s rich heritage and history that makes the difference. Launched as a small leather shop in 1821, the original Louis Vuitton store specialized in crafting fine leather luggage ware. The namesake designer, Louis Vuitton, recognized a demand among prestigious travelers who wanted premium steamer bags, flat cases, and weekend bags. (Today, the classic “Keepall” overnight bag is still one of the most popular pieces in the collection.) After establishing a reputation as a purveyor of deluxe travel goods, the designer expanded his assortment to include carry-on bags, toiletry cases, small trunks, jewelry boxes, and more. He also eventually went on to create luxury watches.
With the addition of Louis’s son Georgie, the company began offering the classic trademark monogrammed canvas for their handbags and duffels. Now a universally recognizable motif, this design made it harder for imitators to copy Louis Vuitton handbags. It wasn’t until 31 years later that the second Louis Vuitton store was opened in London. Throughout the 1900s, as demand and popularity continued to soar, the designer opened another 130 store locations throughout the world. Ensuing decades saw more growth and profits.
Unrivaled designer talent has always been a critical part of Louis Vuitton’s strategy. After a merger with renowned designer Moet Hennessey in the late 1980s, Louis Vuitton enlisted the talented services of elite designer Marc Jacobs. Production and design continued to fall under the supervisory umbrella of Patrick Vuitton. As we approach the second decade of the new millennium, Louis Vuitton purses, wallets, sunglasses, and luggage continue to generate millions of dollars in revenue each year. Many compare this prestigious design company to the likes of Prada, Gucci, and Fendi. Their fine leather ware is popular not only throughout the United States, but also in India, Japan, Korea, China, and Africa.
In spite of the latest technologies and efficiencies, all Louis Vuitton artisans continue to craft each item by hand with a remarkable attention to detail. Today, the original apprentice system is still used to train new leather workers. Painstaking craftsmanship and rigorous quality assurance techniques ensure that each handbag and wallet will serve beautifully for decades to come.
Top Picks for Louis Vuitton Consumers
Over the years, some of the designer’s classic offerings continue to enjoy steady demand:
• If you’re looking for a substantially sized, versatile bag that will travel anywhere, look no further than the Keepall-inspired Speedy bag. Four high-design styles are available, all with spacious main compartments.
• Combining iconic style and everyday function, the roomy Neverfull is one of the most popular Louis Vuitton handbags. An array of colors, patterns, and fabrics are available in three different sizes. Oversized dimensions accommodate all of your everyday essentials, while remaining sleek.
• Introduced in 1932, the ever-stylish Noe handbag boasts an attractive drawstring closure.
• For something with a little whimsy, the oyster shell shape of the Elipse Louis Vuitton handbag is sure to delight. Choose from two sizes in this unique accessory.
The first time you carry your own Louis Vuitton handbag, you’ll understand why the iconic fashion house has enjoyed such longtime acclaim!
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